Facebook/Meta bills your card directly for ad spend — we don't collect or pass through platform fees. When Meta declines the charge or your business connection expires, campaigns pause until it's resolved.

The most common reason isn't your card — it's your bank. Banks often auto-flag Facebook/Meta ad charges as suspicious, especially in the first 30–60 days of a new advertiser relationship, or when spend levels change sharply. Other common reasons:

Ask your bank to whitelist or pre-approve charges from Facebook/Meta. This is the single most effective fix. Reference "Facebook Inc." or "Meta Platforms" as the merchant.

Once your bank confirms the charge should go through, email [email protected] so we can push the payment through on our end and get your campaigns running again.

Facebook charges you every time your unpaid spend hits a "billing threshold" (e.g. every $50, then every $250). Small thresholds mean frequent charges — and more chances for your bank to flag one. We can help raise your threshold once your account is a few weeks old to reduce charge frequency.

If declined charges keep happening, you can switch to prepaid funds instead of postpaid card billing. You load funds into your Meta account in advance, and ad spend draws from that balance. No charge attempts, no declines. Ask us how to set this up if you're interested.

Meta connections (page access, ad account access, Business Manager) can expire when passwords change, when a user leaves the business, or when Meta rotates its authorization tokens. If we notify you that your connection has expired:

The same pattern applies to Google Ads — the fix is the same: call your bank, whitelist the charges, let us know when it clears. Prepaid funds are also available with Google.