After your ad campaigns go live, we help complete advertiser verification with Google and Meta on your behalf. Some verification steps also apply to enabling SMS messaging in your CRM, which is A2P verification.
Documents commonly required
The exact documents depend on the platform. In most cases, please have the following ready:
EIN (Employer Identification Number) — the 9-digit federal tax ID for your business entity
CP 575 (Or Equivalent) EIN Confirmation Letter — the letter the IRS mailed you when you applied for your EIN. Required for SMS/A2P verification.
Business license — your contractor's license number and issuing authority
Certificate of Insurance (COI) — required for Google Local Services Ads (see separate article on LSA documents)
Government-issued photo ID — driver's license or state ID, if requested for personal verification
EIN vs. DBA — which one do we use?
Common gotcha: If your operating brand is a DBA (Doing Business As) registered under a parent corporation, we generally use the parent corporation's EIN — not the DBA's. When submitting your EIN, please clarify whether it's the parent corporation or the DBA.
How to submit documents to us
Send documents by email to [email protected]. You may forward from any email address associated with your business — we'll match the submission to your account by the email thread or business name.
What happens if verification fails
If a verification step is declined:
We'll email you to explain what was declined and why
You may need to resubmit a document or update information
Some steps (especially A2P for SMS) can take multiple days for the carriers to review
Verification steps handled by third parties (Google, Meta, US SMS carriers) are not something we control — we submit on your behalf and wait for their decision. We'll update you the moment we hear back.