Terms Of Service For My Local Ads LLC

Welcome to My Local Ads. By accessing or using our website or services, you agree to be bound by these terms and conditions (the "Terms"). Please read them carefully. IF YOU DO NOT AGREE TO THESE TERMS, YOU SHOULD NOT ACCEPT THEM, CREATE AN ACCOUNT, SIGN-UP FOR OUR SERVICES, OR USE THE PLATFORM. IN THE EVENT OF A CONFLICT BETWEEN THESE TERMS OF SERVICE AND THE ADDITIONAL AGREEMENTS INCORPORATED HEREIN BY REFERENCE, THESE TERMS OF SERVICE SHALL PREVAIL.

Platform may be referred to as CRM or access to digital marketing services herein, and vice versa.

You must be at least 18 years old to use the Platform. By accepting these Terms, creating a Platform Account, or using the Platform, you represent that you are at least 18 years old. You must not create a Customer account unless you are at least 18 years of age. If you are a parent or legal guardian permitting a person who is at least 13 years of age but under 18 years of age (a "Minor") create a Customer account and/or use the Platform, you agree to: (i) supervise the Minor's use of the Platform and their account; (ii) assume all risks associated with, and liabilities resulting from, the Minor's use of the Platform and their Customer account; (iii) ensure that the content on the Platform is suitable for the Minor; (iv) ensure all information submitted to us by the Minor is accurate; and (v) provide the consents, representations and warranties contained in the Terms on the Minor's behalf. The person who accepts these terms is the owner of the platform account. If you accepted the terms on behalf of a business entity, the business entity is the owner of the platform account.

Your use of the Platform is conditioned on your provision of complete, current, and accurate information when registering for a Platform Account. The Platform is intended for business use or in connection with an individual's trade, craft, or profession. As the individual who accepts these Terms, You are the owner of the Platform Account unless You are acting on behalf of a business entity, in which case, the business entity is the owner of the Platform Account. If You accept these Terms on behalf of a business entity, You represent and warrant that you have the authority to bind the business entity to these terms. You cannot use our platform in a way that breaks our rules or the law. You are responsible for making sure you and your customers' use of the platform and services is compliant with applicable laws and regulations.

Transferring My Local Ads white-label CRM sub-accounts, the user's CRM account, away from My Local Ads' agency account is not permissible without explicit prior written consent and approval from My Local Ads, not including any third parties. If the transfer of a sub-account is approved, My Local Ads reserves the right to alter the sub-account prior to transfer, and charge a 'release fee' to finalize the transfer of the sub-account. The release fee to transfer a CRM sub-account covers, but is not limited to, labor incurred by My Local Ads to transfer the sub-account, to manage the request, and to transfer intellectual property, which is set at $5,000 (USD) as a one-time fee, paid in full prior to the transfer. My Local Ads reserves the right to reject the transfer of sub-accounts without further explanation.

You and your customers may use the Platform only as intended for lawful purposes and in accordance with these Terms. You agree that You and Your customers will not use the Platform in any way that violates any applicable law or regulation or engage in any Prohibited Uses. In addition, you represent and warrant that: (i) You and Your customers will maintain in effect all licenses, permissions, authorizations, consents, and permits necessary to carry out the obligations under these Terms; (ii) You are fully responsible for your actions and the actions of your employees, agents, and customers who use of the Platform; (iii) You are fully responsible for the use of the Platform by your customers; (iv) You, your employees, agents and customers will not misrepresent the Platform or the Services; (v) You will provide these Terms to your employees, agents, and customers and confirm that all employees, agents, and customers understand that they are subject to these Terms if they use or offer access to the Platform; (vi) You own or control all rights in and to all content you provide to My Local Ads, including, but not limited to, any code provided to customize the Platform for your customers; (vii) You will be solely responsible for your use of the Platform, including the quality and integrity of any data and other information, including Information, made available to us by or for you through the use of the Platform; and (viii) You, your employees, and your customers will provide reasonable cooperation regarding information requests from law enforcement, regulators, or telecommunication provider. We take privacy seriously. Make sure to read our Privacy Policy and Data Processing Agreement. You also need to have a Privacy Policy of your own that you make available to your customers.

By using the Platform and providing Information on or through the Platform, you consent to My Local Ads's use and disclosure of the Information in accordance with the Privacy Policy available here and incorporated herein by reference. You agree that My Local Ads has no responsibility or liability for the deletion or failure to store any Information or content maintained or transmitted on or through the Platform. When you provide your customers with access to the Platform, you must implement and enforce your own Privacy Policy, providing the level of protection at least equal to that provided to you by My Local Ads. You must obtain consent from your customers, affirmatively acknowledging that your customers agree to be bound by your privacy policy. You represent and warrant that you have provided, and will continue to provide, adequate notices and have obtained, and will continue to obtain, the necessary permissions and consents to provide your customers' data to us for use and disclosure in accordance with these Terms and our Privacy Policy. Keep your Login Credentials confidential. Let us know if you think someone has gained unauthorized access to your account.

You are responsible for maintaining the confidentiality of your Login Credentials. You are responsible for all uses of your Platform Account and Login Credentials, whether or not authorized by you. You agree to notify My Local Ads immediately of any unauthorized access to or use of your Platform Account or Login Credentials or any other breach of security. My Local Ads reserves the right to disable your Login Credentials at any time in its sole discretion for any or no reason, including if, in My Local Ads's opinion, you have violated any provision of these Terms. Platform Accounts are non-transferable. You are obligated to take preventative measures to prohibit unauthorized users from accessing your Platform Account with your Login Credentials.

The Platform may include certain communications features such as SMS, MMS, email, voice call capabilities and other methods.

If You use these features, You agree that You are exclusively responsible for all communications sent using the Platform, including compliance with all laws governing those communications such as the Telephone Consumer Protection Act ("TCPA") and the CAN-SPAM Act. You represent and warrant that you understand and will comply with those laws.

My Local Ads is not responsible for your compliance with laws and does not represent that your use of the Platform will comply with any laws.

My Local Ads is a technology platform communication service application provider ONLY.

My Local Ads does not originate, send, or deliver any communications to any recipient via SMS, MMS, email, or other communication method.

You control the message, timing, sending, fraud prevention, and call blocking. All communications, whether SMS, MMS, email or otherwise, are created by and initiated by you and/or your customers, whether generated by You or sent automatically via the Platform at Your direction.

Some features on our platform leverage third-party services. We are not in control of those third party services, so we're not liable for problems that arise from them.

If you have been assigned phone numbers or email addresses to be used through our platform, we might have to release those phone numbers or emails if you pause or delete your account, and the phone numbers or addresses may no longer be available if you reactivate or unpause your account.

The Platform may leverage or include access to Third Party Services. My Local Ads is not responsible for the usability or accessibility of Third Party Services. If you elect to pause or delete some or all of your Platform Account, certain features or functionality (such as LeadConnector phone numbers or email services) may not be retrievable upon reactivation. If you pause some or all of your Platform Account for more than thirty (30) days, and My Local Ads is still incurring costs on your behalf related to Third Party Services (such as the costs of securing a particular phone number on your behalf), My Local Ads reserves the right to release the phone number or delete some or all of your Platform Account in its sole discretion, without liability. My Local Ads disclaims all liability related to outages or downtime of Third Party Services.There might be content on our platform that was created or provided by third parties. We're not responsible or liable for that content.

The Platform may include Third Party Content. Your use of Third Party Content is entirely at your own risk and discretion. All statements and opinions expressed in Third Party Content are solely the opinions and the responsibility of the third party and do not necessarily reflect the opinion of My Local Ads. My Local Ads is not responsible for Third Party Content and makes no endorsements, representations or warranties and assumes no liability, obligation or responsibility for Third Party Content. You are responsible for ensuring that your engagement or transactions with Third Party Content is in compliance with these Terms and any applicable laws.If you customize the platform, make sure your customizations don't infringe anyone's intellectual property rights.

Portions of the Platform may be modified by you, incorporating your name, logo, trademark, and color scheme into your individual access area within the Platform. You are solely responsible for copyright, trademark or other intellectual property concerns connected with you and your customers' customized look and feel of the Platform. You acknowledge that you may not be able to customize the Platform according to your unique branding to the extent that your customization would appear to be independently developed. My Local Ads may remove any of your modifications at any time without advance notice and without liability to you.If you use more data than what's contemplated by your pricing plan, you might be required to upgrade your plan.

We provide access to the Platform on a tiered-pricing basis, and some tiers can process more data with less impact on performance. We have no liability for the effect that your excessive data use may have on performance. If, in My Local Ads's sole discretion, we determine that your data use is excessive, abusive, or has a negative effect on the Platform in anyway, we may (1) require that you upgrade your Services in order to continue your activity levels if your data use exceeds the intended use of your existing Platform tier or if My Local Ads's operational costs to support your Platform usage exceeds the subscription price; (2) suspend or terminate your use of the Platform or Services, and/or (3) reduce the amount of data you are able to use. We make regular updates to our platform, and sometimes those updates might affect the previous mode of operation of the platform.

My Local Ads reserves the right to make updates or changes to the Platform at any time, including changes that may affect the previous mode of operation of the Platform. You agree that your use of the Platform or purchase of Services is not contingent on My Local Ads's delivery or release of any functionality or feature, including but not limited to the continuation of a certain Service or any third-party services.We don't allow access to our platform by those located in embargoed countries. You are responsible for compliance with any local laws that might be applicable to your use of the platform.

If you are in an embargoed country or are a sanctioned person or entity, you are prohibited from using the Platform. My Local Ads makes no representation that materials on the Platform are appropriate or available for use in locations outside the United States. Those who choose to access the Platform from other locations do so on their own initiative and at their own risk. If you choose to access the Platform from outside the United States, you are responsible for compliance with local laws in your jurisdiction, including but not limited to, the taxation of products purchased over the Internet. Any offer for any product, Services, and/or information made in connection with the Platform is void where prohibited.

We offer a range of digital marketing services, including:

Google Advertising: Managing, producing, and optimizing advertising campaigns on Google's advertising platforms, such as Google Local Services, Google Ads, across any specified ad placements, including production of creative campaign assets if needed.

Google Business Profile Optimization: One-time optimization of the Google Business profile following industry best-practices.

Facebook (Meta) Advertising: Managing, producing, and optimizing advertising campaigns on Meta's advertising platforms, including but not limited to Facebook, Facebook Messenger, and Instagram, across any specified ad placements, including production of creative campaign assets if needed.

We offer a range of software whitelabeling services, including:

(White-labeled) CRM Software: Offering customized (white-label) CRM software solutions under the My Local Ads brand.

We offer direct purchases of digital marketing materials, including:

E-Commerce Store: Direct sales of digital marketing materials, courses, and one-off digital marketing services such as audits and optimizations.

We offer lead generation and appointment-setting services, including:

Pay-Per-Lead & Pay-Per-Appointment Program: Generating and delivering consumer inquiries ("Leads") and booked consultation calls ("Appointments") through digital advertising campaigns managed by My Local Ads, including but not limited to Facebook, Instagram, Google, and TikTok platforms. Leads and Appointments are purchased using prepaid lead credits and are subject to the Pay-Per-Lead Program Terms set forth in Section 20 of these Terms.

Digital Marketing & Advertising Services

Compliance with Platform Policies: When using services related to Google, Facebook, or any other third-party platform, you agree to comply with their respective terms of service and policies.

No Affiliation: My Local Ads is an independent service provider and is not affiliated with Google, Facebook, or any other third-party platform unless explicitly stated.

For the purposes of this agreement, a "Lead" is defined as a prospective customer who has demonstrated interest in the client's product or service through engagement with paid advertisements managed by My Local Ads.

A Lead can be classified as any of the following across the specified advertising platforms:

1. Facebook & Instagram (Meta) Ads:

Form Submission: A user submits their contact information, such as name, email address, and phone number, through a Facebook Instant Form within a Lead Ad.

Call Only: A user clicks a "Call Now" button within the ad and completes a phone call to the client's business.

2. Google Ads/Google Local Service Ads:

Form Submission: A user submits their contact information through a Google Lead Form Extension directly from a paid advertisement.

Call Only: A user clicks a Google Call Ad or uses the Call Extension within the ad and completes a call to the client's business.

3. TikTok Ads:

Form Submission: A user submits their contact information through a TikTok in-app lead generation form.

Call Only: A user engages with a Call CTA within a TikTok ad and completes a phone call to the client's business.

The above definitions reflect standard industry practices for lead generation and tracking. My Local Ads LLC is not responsible for the quality, accuracy of information, or sales conversion of leads beyond the defined lead capture process. All leads will be considered valid upon submission or completed call, as reported within the respective platform's analytics dashboard.

Appointment Definition (Pay-Per-Lead Program Only): An "Appointment" is defined as a confirmed, booked consultation call between the Client and a prospective customer, scheduled through My Local Ads' appointment-setting process. An Appointment is considered delivered when the prospective customer has been contacted, has confirmed interest in the Client's services, and has been scheduled for a specific date and time. My Local Ads does not guarantee that the prospective customer will attend the scheduled Appointment or that the Appointment will result in a sale.

For Leads and Appointments delivered through the Pay-Per-Lead Program, the quality and billing standards set forth in Section 20 shall apply and shall supersede this Section 2.16 to the extent of any conflict.

Website Content: All content on this website, including text, graphics, and logos, is our property or the property of our licensors and is protected by intellectual property laws.

User Content: By posting content, you grant us a non-exclusive, worldwide, royalty-free license to use, display, and distribute your content.

Content And Creative Assets Produced By My Local Ads: All content produced by My Local Ads is available for use with a limited commercial license for the duration of the service provided. Upon cancellation of our digital marketing services, the user waives any licensing rights and ability to reuse, reproduce, or alter any of the content that was produced and provided by My Local Ads.

We reserve the right to introduce additional terms and conditions specific to each of the services mentioned above. These will be communicated to you and will form a part of this agreement upon your acceptance of those specific services.

Content Standards: Content must not be illegal, obscene, threatening, or infringing on intellectual property rights.Prohibited Activities: You may not use the website for any fraudulent or harmful purpose or to violate any laws.

Refer to our Privacy Policy for information on how we collect, use, and protect your data.

General Limitation (Website): We do not guarantee the accuracy, completeness, or usefulness of any information on the site and hereby disclaim all liability for any damages resulting from your use of the website.

Scope of Limitation: This limitation of liability applies to all liabilities arising under these Terms, including but not limited to liabilities arising from the use of My Local Ads website, our services (including Google Advertising, Google Local Service Advertising, Google Business Profile Management, Facebook (Meta) Advertising, and CRM Software white-labeling), and any other interactions with My Local Ads.

Limitation on Damages: In no event shall the total liability of My Local Ads for all damages, losses, and causes of action related to the services provided by us, whether in contract, tort (including negligence), or otherwise, exceed the total amount equivalent to one month of billing for the services rendered to the specific user making the claim. This limitation of liability is cumulative and not per incident.

Exclusions: This limitation does not apply to any damage that cannot be limited or excluded by law.

You agree to indemnify and hold harmless My Local Ads and its employees, agents, and affiliates from any claims, damages, or expenses arising from your use of the site or your violation of these Terms.

Additional Service Terms & Provisions

CRM Trial: free CRM trials are permissible for 7-days before the user is billed automatically.

Payment Method: A valid credit card or debit card must be on file at all times with My Local Ads, Google's & Facebook's Advertising products.

CRM Usage Rates For Calls/SMS/MMS/Emails: A minimum $10 credit balance is required to cover CRM SMS/MMS/Call/Email usage rates, which are non-refundable. This balance is charged automatically when the first phone call is received and is reapplied when the balance reaches $0.

Applied CRM Usage Rates:

The Client authorizes My Local Ads LLC ("the Company") to charge all applicable fees automatically to the payment method on file. A valid payment method is required to maintain an active service account. The following terms apply:

All charges are processed automatically using the payment method provided by the Client. By maintaining an active account, the Client authorizes the Company to store and use the designated payment method for all recurring and variable charges. The Client is responsible for ensuring that payment information remains accurate and up to date.

My Local Ads does not control the billing cycles or charges issued directly by third-party advertising platforms (including, but not limited to, Google Ads, Meta Ads, and other ad networks). The Client remains solely responsible for any fees or charges billed directly by such platforms.

In the event a payment attempt is declined, expired, or otherwise fails to process, the Client will be notified by email and given up to five (5) calendar days to update payment information. If payment is not successfully processed within this period, the Company reserves the right to pause or suspend all services, including Lead and Appointment delivery under the PPL Program, CRM access, and related activities until payment is received in full. Continued non-payment beyond ten (10) days may result in termination of services and forfeiture of any prepaid balances or active service credits.

The Client remains responsible for all accrued fees up to the date of suspension or termination, including any outstanding fees as per our Cancellation Policy. The Company may, at its sole discretion, refer overdue balances to a third-party collections agency or pursue other legal remedies permitted by law.

User Cancellations

Cancellation at Any Time: Users may cancel their service with My Local Ads at any time in (electronic) writing by submitting a request to [email protected], or by using our cancellation request form inside the user's CRM account. Cancellations must be provided in writing, and are not permissible over a phone call or private SMS, under any circumstances.

Support for Cancellation: For assistance with cancellation, users can visit the My Local Ads Support Portal (link to support portal can be found inside user's CRM account), where step-by-step guidance and additional support are available on how to cancel your services.

Upon cancellation, all recurring charges and services will be stopped from the next billing cycle. Recurring charges and services within an ongoing billing cycle, even after cancellation was requested, are not refundable under any circumstances. Any charges incurred before the cancellation are also not refundable under any circumstances as per our Refund Policy outlined in Section 14. Users are responsible for any charges or obligations incurred up to the end of their current billing cycle.

Cancellation of the PPL Program is governed by Section 20.8. For the avoidance of doubt, the cancellation provisions of this Section 12 applicable to CRM software and other non-PPL services do not apply to the PPL Program, and vice versa.

Refund Policy For Pay-Per-Lead Program: Prepaid lead credit purchases under the PPL Program are non-refundable. Lead disputes are resolved through the credit process set forth in Section 20.3. Credits are applied to future Lead purchases only and are not redeemable for cash refunds under any circumstances.

Refund Policy For CRM Software: Refund requests for CRM software fees are not permissible under any circumstances.

Refund Policy For E-Commerce Store Purchases: Refund requests for direct (e-commerce) store purchases of marketing materials and one-off digital marketing services, such as checklists and optimization services, are not refundable under any circumstances.

Refund Policy For CRM Software Usage Fees: CRM usage fees are not refundable under any circumstances.

We reserve the right to modify these Terms at any time. All changes will be posted on this page.

Governing Law: These Terms are governed by the laws of the State of Florida, United States.Jurisdiction: Any disputes or legal matters arising in connection with these Terms shall be resolved in the appropriate courts located in Florida. By using our website, you consent to the jurisdiction and venue of these courts in connection with any action, lawsuit, or proceeding arising out of or related to these Terms or the services provided by My Local Ads.Dispute Resolution: Except as otherwise required by law, any disputes arising from these Terms will be resolved through final and binding arbitration, conducted in the State of Florida, under the rules of arbitration of the jurisdiction.

We may terminate or suspend your account and access to the website and our services if you breach these Terms. Upon termination, your right to use the website or our services will cease immediately.

Severability: If any part of these Terms is held to be invalid or unenforceable, the remaining parts will remain in full force and effect. Waiver: Any failure by us to enforce any right or provision of these Terms will not be considered a waiver of those rights.

For any questions about these Terms, please contact us at [email protected].

My Local Ads offers a Pay-Per-Lead Program ("PPL Program") through which the Client purchases prepaid lead credits ("Lead Credits") and receives Leads and/or Appointments generated by My Local Ads through digital advertising campaigns. The PPL Program is governed by this Section 20 and, to the extent of any conflict, this Section 20 supersedes all other provisions of these Terms with respect to the PPL Program.

Lead types available under the PPL Program include:

Leads are delivered to the Client via email notification, CRM integration, or other delivery method specified at enrollment. My Local Ads reserves the right to modify delivery methods with reasonable notice.

a. Billable Leads. A Lead or Appointment is billable and will be deducted from the Client's prepaid balance when ALL of the following criteria are met: (i) the consumer provided validated contact information (working phone number and/or email address); (ii) the consumer completed the submission or booking process; (iii) the consumer's location falls within the Client's designated service area; (iv) the consumer's inquiry matches the Client's designated trade or service type; and (v) the consumer is not a duplicate of a Lead delivered to the same Client within the preceding thirty (30) days.

b. Non-Billable Leads. The following are not billable and will not be deducted from the Client's prepaid balance: (i) incomplete form submissions where required contact fields are missing; (ii) invalid, disconnected, or non-working contact information (as reasonably determined by My Local Ads); (iii) solicitations, spam, or inquiries unrelated to the Client's services; (iv) consumers located outside the Client's designated service area; (v) consumers requesting services outside the Client's designated trade type; and (vi) duplicate submissions from the same consumer within a thirty (30) day window.

c. Determination. My Local Ads shall make the initial determination of whether a Lead is billable or non-billable. Disputed determinations are subject to the dispute process in Section 20.3.

a. Dispute Window. The Client may dispute a Lead's billable status within seven (7) calendar days of delivery. Disputes not submitted within this period are waived.

b. Dispute Submission. Disputes must be submitted in writing via email to [email protected] or through the Client's CRM account dispute form. Each dispute must identify the specific Lead and the basis for the dispute (referencing the Non-Billable criteria in Section 20.2(b)).

c. Resolution. My Local Ads will review disputes within five (5) business days. If a Lead is determined to be non-billable, the Client's prepaid balance will be credited for the value of that Lead. Credits are applied to future Lead purchases only and are not redeemable for cash, refunds, or any other form of payment.

d. Dispute Ceiling. The total value of approved disputes may not exceed twenty-five percent (25%) of the Client's total Lead charges in any single billing cycle. Disputes exceeding this ceiling will be reviewed on a case-by-case basis at My Local Ads' sole discretion.

e. Good Faith. Repeated frivolous or bad-faith disputes may result in suspension or termination of the Client's PPL Program participation at My Local Ads' sole discretion.

a. Lead Credits. The Client purchases Lead Credits in one of the following tiers:

Lead Credits are applied to the Client's account upon successful payment and are used to pay for Leads and Appointments as they are delivered.

b. Per-Lead Pricing. The cost per Form Lead and per Appointment is determined by market, trade type, and lead type, and is communicated to the Client at the time of enrollment. Standard rates are as follows:

My Local Ads reserves the right to adjust per-Lead pricing at any time in response to changes in local advertising costs, market conditions, or platform pricing. The Client will be notified of any pricing changes via email prior to their next monthly renewal date. By continuing the subscription after receiving notice of a pricing change, the Client accepts the updated pricing. The Client must cancel before the next renewal date to avoid being charged at the updated rate.

c. Transaction Fee. A transaction fee of 2.9% + $0.30 is applied to each Lead Credit purchase and renewal transaction. This fee is charged in addition to the Lead Credit amount and is non-refundable.

d. Monthly Auto-Renewal. Lead Credit purchases renew automatically on a monthly basis at the same credit tier. The Client's payment method on file will be charged the Lead Credit amount plus the applicable transaction fee on each renewal date.

e. Cancellation. The Client may cancel auto-renewal at any time by providing written notice to [email protected] prior to the next renewal date. Cancellation of auto-renewal does not entitle the Client to a refund of the current Lead Credit balance.

f. Credit Expiration. Unused Lead Credits carry over for thirty (30) days from the date of purchase or most recent renewal. Any Lead Credit balance remaining after thirty (30) days that has not been applied to delivered Leads expires and is forfeited. Expired Lead Credits are non-refundable and non-transferable.

g. Payment Method. A valid credit card or debit card must be on file. All Lead Credit purchases, renewals, and transaction fees are charged automatically.

h. Failed Payments. If a renewal or purchase payment fails, My Local Ads will notify the Client and may pause Lead delivery until payment is successfully processed.

a. Responsiveness. The Client shall respond to delivered Leads within a commercially reasonable timeframe. My Local Ads recommends responding within five (5) minutes of Lead delivery. My Local Ads is not responsible for Leads that fail to convert due to delayed Client response.

b. Licensing & Insurance. The Client shall maintain all licenses, permits, insurance, and certifications required by applicable law for the Client's trade or profession throughout participation in the PPL Program.

c. No Reselling. The Client shall not resell, redistribute, transfer, or share Leads or Appointments delivered through the PPL Program with any third party without the prior written consent of My Local Ads.

d. Compliance. The Client shall comply with all applicable laws governing the Client's contact with consumers, including but not limited to the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and applicable state telemarketing and consumer protection laws. The Client is solely responsible for obtaining any additional consents required by law before contacting consumers.

e. Accurate Information. The Client shall provide and maintain accurate service area, trade type, and contact information. My Local Ads is not responsible for misdirected Leads resulting from inaccurate Client-provided information.

a. Default: Shared Leads. Unless the Client has purchased territory exclusivity, Leads may be shared with up to three (3) contractors in the same service area and trade type.

b. Exclusivity Option. Territory exclusivity is available under a separate Exclusivity Agreement and is subject to additional fees, minimum commitments, and performance requirements as determined by My Local Ads. Exclusivity terms, including territory boundaries, minimum monthly spend, and commitment period, will be set forth in the Exclusivity Agreement.

c. No Guarantee of Volume. Whether under shared or exclusive arrangements, My Local Ads does not guarantee a specific volume of Leads or Appointments in any period. Lead volume depends on market conditions, advertising performance, and consumer demand.

a. Ownership. My Local Ads owns all consumer data, lead data, and inquiry data generated through the PPL Program, including but not limited to names, phone numbers, email addresses, and service requests ("Consumer Data").

b. Limited License. My Local Ads grants the Client a limited, non-exclusive, non-transferable, revocable license to use Consumer Data solely for the purpose of responding to and servicing the consumer's inquiry. This license terminates upon termination of the Client's participation in the PPL Program.

c. Restrictions. The Client shall not: (i) sell, transfer, or disclose Consumer Data to any third party; (ii) use Consumer Data for any purpose other than servicing the consumer's inquiry; (iii) add Consumer Data to any marketing list or database for unsolicited communications; or (iv) retain Consumer Data after termination of the PPL Program, except as required by applicable law.

a. Term. Participation in the PPL Program begins upon purchase of the Client's first Lead Credit and continues until terminated by either party.

b. Client Termination. The Client may terminate participation in the PPL Program at any time by providing written notice to [email protected]. Upon termination: (i) any remaining prepaid balance is forfeited and non-refundable; (ii) Leads and Appointments in the delivery pipeline at the time of termination will be delivered and billed as normal; and (iii) the Client's license to Consumer Data terminates, subject to Section 20.7(c).

c. Agency Termination. My Local Ads may terminate the Client's participation in the PPL Program immediately upon: (i) non-payment or failed payment not cured within five (5) business days of notice; (ii) violation of Section 20.5 (Client Obligations), including lead reselling; (iii) abuse of the dispute process under Section 20.3; or (iv) at My Local Ads' sole discretion with thirty (30) days' written notice.

d. Survival. Sections 20.3 (Disputes & Credits, for disputes filed prior to termination), 20.7 (Data Rights), and 20.9 (Limitation of Liability) survive termination.

a. No Guarantees. My Local Ads does not guarantee the volume, quality, or conversion rate of Leads or Appointments delivered through the PPL Program. The Client is solely responsible for converting Leads and Appointments into paying customers.

b. Liability Cap. In no event shall the total liability of My Local Ads arising from the PPL Program exceed the total amount paid by the Client for PPL Program services in the three (3) months immediately preceding the event giving rise to the claim.

c. Exclusion of Damages. In no event shall My Local Ads be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to lost profits, lost revenue, or loss of business opportunity, arising from the PPL Program.