The following points combine some of the most important aspects of digital marketing and business that the My Local Ads team believes in. This is My Local Ads' business philosophy:
Respect is mutual, if you respect us, we respect you.
We are not an 'Agency'.
We are a group of passionate Advertising and CRM experts that have created an industry leading Lead Generation service to help our advertising partners keep their sales teams busy with qualified leads.We embrace AI fully, however we are cautious about AI slop.
A good CRM organizes your business, streamlines your sales, and helps operate your marketing. In order to advertise effectively, you need a good CRM.
Helping our customers achieve ROI is our priority.
Building a consistent lead flow while spending your Ad budget responsibly, takes time, requires teamwork, and most importantly, requires attribution. You can't improve what you don't measure.
Numbers don't lie, support your marketing decisions with numbers. It's not just an art.
"I DON'T THINK IT'S WORKING" - doesn't count and is not a good way to guide your marketing decisions!
[IF you followed our Playbook; IF you gave us the amount of time we committed to; AND IF you and your team are properly using and updating the CRM (specifically with Pipelines -> Opportunities), THEN YOU WILL KNOW EXACTLY how much you are spending, selling, and profiting with us. Guaranteed. You don't have to guess if it's working, the math will show you if it's working, or not. For most of the home service industry (concrete, roofing etc) the target Cost Of Marketing (COM) is about 10% of revenue.]
*CRM = Customer Relationship Management (Software). My Local Ads licenses CRM software.